Direct selling company LIMU, founded in 2004, is a health and wellness company that produces and sells dietary supplements made from marine plants and other natural ingredients. The company's flagship product is called LIMU Original, a drink mix made from a seaweed extract called Fucoidan that claims to provide various health benefits such as improved energy and immune function. The company also produces other products including energy drinks and weight loss supplements.

LIMU makes money through their direct selling business model, which involves independent distributors selling the company's products directly to consumers. These distributors are able to earn commissions based on their sales and the sales of those they recruit into the business. This allows for a network marketing structure where distributors can grow their own businesses by building teams of other distributors and earn residual income from their sales.

LIMU has also adopted an e-commerce model, allowing customers to purchase their products online through the company's website. Additionally, the company offers various promotional and incentive programs for their distributors, such as car bonuses and travel incentives. LIMU operates in several international markets, including the United States, Canada, Australia, and the United Kingdom, providing opportunities for distributors to expand their businesses globally. Overall, LIMU's business model allows for both individual financial success for their distributors and the opportunity for the company to continue to grow and expand their product offerings worldwide.