HEADLINES FOR YOUR ADS
Begin your headline with these proven eye-catchers:
How to...................
... make $30 per hour with your computer.
... make $300 per hour in your BEDROOM!
... FIRE your boss.
... make $500 a week - part time.
... make $50 per hour in your boxers!
At last! .................. (or you can use FINALLY!)
... A system that produces DAILY CASH!
... A solution to the job trap.
... A way to make $200 a day.
Free report! ................ (The Word "FREE" always catches the eye)
... How to create your own...
... How to make...
... How to create...
... (etc.).....
Why.....................
... THIS CLICK is the most important in your life!
... this ad could change your life! Three reasons...
This............................
... FREE report could change your life!
... system spits out DAILY cash.
... FREE report changed my life!
... ad (system or program)...............
NOW.....................
... you can make daily cash!
... you can EARN...while you learn!
... you don't have to struggle for years!
... you can fire your boss!
... you can retire in comfort!
NEW........................
... marketing breakthru! Free report.
... marketing system creates sensation...
... METHODS = NEW RESULTS!
Amazing NEW system produces $200 a day!
It's NEW to the net! Take a look.
Begin with "Introducing!"
Begin with "Announcing!".
Begin with "Now Available...
Ask a question...
Are...............
... you making these marketing mistakes?
... these dumb marketing mistakes keeping you broke?
... you STILL working that same old job???
... you making DAILY CASH???
... you ready for this???
Would................
... you like to travel the world?
... you like to fire your boss?
... $200 cash a day help?
... you exchange 1 hour for $100?
What..............
... would YOU do????
... TURNS YOU ON?
... YOUR hot button?
Are you......................?
......making these 3 FATAL marketing mistakes?
......making daily cash?
......STILL working that job?
......still working that same old job?
......making $100 a day?
Pay attention to CAPS and Punctuation... which is better?
Free report.
or...
FREE report!
How to make $50 per hour.
or...
How to make $50 PER HOUR!!
Are you making these 3 fatal marketing mistakes?
or...
Are you making these 3 FATAL MARKETING MISTAKES???
Realistic, easy, legitimate, profitable.
or...
Realistic...easy...legitimate...PROFITABLE!!!
Use strong ACTION verbs in your headlines.
DISCOVER...
... the 3 keys to online profit!
... what the pro's use!
SLASH...
... thru the confusion.
... thru the BS!
... your costs.
TAKE CONTROL...
... of your future!
... of your life!
ACT NOW...
CLICK HERE...
To change your life...CLICK HERE!
Use powerful words and phrases:
In situations where you only have 5-7 words, string power words together.
Free Report! Amazing Marketing Breakthrough!
At last! Breakthrough system produces DAILY CASH!
Amazing cash generator! FREE report!
Simple system creates DAILY Income!
Announcing a BREAKTHROUGH!
Realistic... easy... legitimate... PROFITABLE!
Simple... fast... PROFITABLE!
BREAKTHRU SYSTEM = FAST PROFITS!
AMAZING FORMULA = DAILY CASH!
DISCOVER THE TRUTH ABOUT E-MARKETING!
Here's a list of power words:
announcing
advice to
yes
secrets of
the truth of
love
new
protect
secrets
powerful
breakthru
how much
now life
SEX!
how would
amazing
here
this
facts you
discover
only
do you
sale
at last
bargains hate
Quick
Easy
New
At last!
How to
Why
Last chance
See
Save
Guarantee(d)
Proven
Yes
MARKETING
Keys to Writing the Body of An Ad
The true function of the body...
This is where you provide just enough information to create a desire to get more information.
All you want to sell here is the appointment. In other words, you want to say just enough to get
the prospect to click the link to your salesletter... where the actual selling takes place.
Writing the actual body of your ad...
When preparing to write your ad body, take as much time as necessary to list EVERY feature that
you can possibly think of relating to your product.
Take a legal pad or index cards and list all the features down the left margin. Once you have
them listed, then go down the list and look carefully at each feature. On the right side of the
page, write down the corresponding benefit it provides the user.
The purpose of this exercise is to get you DEEPLY involved with your product. A superficial
glance will never produce an ad that makes you money. Sorry... There's no shortcut available
here. Either you will make this investment... or you won't. But, your bottom line WILL show it!
Features equal benefits...
Men don't buy variable-speed, reversible, double grounded, impact resistant drills because they
need a drill, they buy it because they need to drill a hole... accurately, fast, safe, and
easily. Women don't buy hypo-allergenic, non-smear lipstick because they want make-up... they
buy it because they want sex appeal! See my point?
Features educate... benefits sell! You're not an educator... you're a salesperson!
Once your benefits list is complete, then take enough time to identify the one or two most
attractive benefits of your product. These benefits are what you use to write your ad.
Always write in the 2nd person...YOU...
You should use the word YOU every chance you get. You can't say another word to a stranger that
is more important to him than that one...
You can make daily cash.
You can live wherever you choose. etc...
Whenever appropriate, use the words "How" and "You" together...
Here's the secret of how you... etc.
This free report will reveal how you can... etc.
Create sets of ads...
Every product that you market should have its own set of ads. Here's what I mean... when you
advertise in ezines, your challenge will be to create a short ad that works. Short is desirable
because you'll have to pay extra for more than 3-5 lines of copy. And because ezines are
delivered as e-mail, the length of each line can't be more than 65 characters... including
spaces.
On the other hand, when you place an ad in Excite's Classifieds 2000 or in AOL's classifieds,
you aren't limited by the number of lines or words.
So EVERY ad should have a short version and a long version.
Write the long version of your ad first...
Take your list of features/benefits and choose the two most appealing benefits of your product...
and use them to write your ad. Remember, the purpose of your ad is to sell an APPOINTMENT... not
a PRODUCT.
This is not your salesletter... all you're trying to accomplish in the ad is to get your prospect
to click on the link that goes to your salesletter. THAT'S where you sell your product.
Then trim the fat...
The short and the long versions of your ad should basically be the same... but with fewer words.
Once the long version is done... then create the short version by striking any and all
unnecessary words. Write the benefits out as full sentences, and then cross out every
unnecessary word.
"You can make $100 in cash a day with this program" should read... "Make $100 Cash Daily" or...
"$100 CASH Daily!"
Now, do you get my drift? It isn't difficult when you get the hang of it.
When the ad is going to be an e-mail, as in an "ezine"...
You MUST take that fact into account, and write it as you would write any other e-mail. Don't
try to underline, bold, or use any of the other formatting commands that are available to you in
most word processors. Very few e-mail readers read them the way you have them formatted... if
they read them at all.
Write your ad in a no-frill word processor such as Windows Notepad. Do your emphasizing with
punctuation and upper case. Be careful and don't go overboard with upper case... when you're
online THAT'S CONSIDERED SHOUTING!!!!
With an e-mail ad, each line should end with a hard return...
Once your ad is written, then from the left margin, read line 1 and break it at 65 characters
(including spaces). Put your mouse cursor at this point and break the line with your "Enter" key.
This is called a "hard return"... and it will keep your lines from wrapping weird. Once you've
done line 1, then do line 2, etc...
If you DON'T do this, then here's how your ad may look...
Once your ad is written, then from the left margin read line one
and break it
at 65 characters (including spaces). Break the line with your
"Enter" key.
This is called a "hard return"...and will keep your lines from
wrapping weird.
See what I mean...
When you see an e-mail with the lines wrapped weird, it's the sure sign of a newbie at work.
To give your ad more IMPACT...
Use upper case and punctuation. In e-mail, you can't usually use bold, color or underline... so
capitalize the KEYWORDS in your ad.
Try to format your lines so that the line ends on a Keyword. Use punctuation as a way to draw
attention to your ad.
Which is better?
Free report.
or...
FREE report!
Which is better?
How to make $50 per hour.
or...
How to make $50 PER HOUR!!
Which is better?
Realistic, easy, legitimate, profitable.
or...
Realistic...easy...legitimate...PROFITABLE!
MARKETING
The "Call To Action"
This is the part of your ad where you invite the prospect to click the link to receive more
information. It contains your contact information, and should tell the prospect exactly what to
do next... and EXACTLY WHY he should do it.
Such as...
For A FREE report, CLICK HERE.
Or...
Click here to learn more.