Learn what Psychological Triggers are used to growth-hack products.
In this resource I outline a bunch of Psychological Growth Hacks that work really well - and that should continue to work effectively in the future
Growth hacking is when you combine and apply marketing, psychology, and technology in specifically designed ways unique to their nature.
Never before have a handful of tech designers had such control over the way billions of us think, act, and live our lives. Watch the Social Dilemma and share with people you care about. 2x Emmy Award-winning film, 100 million estimated views and counting.
Because of the trend of extended use, researchers are joining the field to analyze the psychology of social media in our constantly connected culture.
Emerging social media platforms such as Twitter and its Chinese equivalent Weibo have become important in information-sharing and communication. They are also gradually becoming stronger in guiding public opinion. When compared with traditional media, these platforms have salient characteristics, such as highly efficient dissemination of information and interactive commentary, which can contribute to information overload. In earlier research, only the effect of social media on attitude change has been studied, but the specific mechanism of this effect in the context of information overload has not been found. To answer this question, we measured the attitude change of participants after they read Weibo posts about street vendors. A 2 (post-attitude: positive posts vs. negative posts) × 4 (reading time: 35 vs. 25 vs. 15 vs. 5 min) experiment was set up, and the Single Category Implicit Attitude Test was used to measure the implicit attitudes. The interaction effect revealed that in both positive and negative posts, less reading time (i.e., information overload) had a stronger influence. Users were more easily persuaded by posts under high overload. Furthermore, the changes in the attitudes of users were not simply stronger with more information. We found three stages, namely, obedience, resistance, and acceptance, with different mechanisms. Therefore, in the positive information overload condition, the attitudes of individuals eventually change in a positive way. In the neg...
The digital platforms allowing people to interact and communicate with each other have not only transformed communication, but also people’s
The Netflix documentary “The Pez Outlaw” follows the story of Steve Glew, a small-town Michagander, who made 4.3 million dollars smuggling knock-off Pez dispensers from Europe and selling them in the United States. Produced by directors Amy Bandlien Storkel and Bryan Storkel, “The Pez Outlaw.” debuted on the streaming service on January 19. Since then, […]